Business Card for Self-Promotion by Nathalie Cone

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CLIENT

Nathalie Cone is a Bal­ti­more, MD-based graph­ic design­er who strives to cre­ate sim­ple yet effec­tive design for print, web and identity.

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APPROACH

This self-pro­mo­tion­al busi­ness card is designed to have a vin­tage yet mod­ern feel, thanks to the bright inks involved. The flu­o­res­cent red ink bleeds from the cir­cle all around the edge to catch your attention.

Fluorescent red ink straight out of the can was too harsh for what I was looking for, so the printer taught me that mixing other inks with the red (she used warm red, yellow, and white) was an easy way to tone down the brightness without losing much of the fluorescent quality.