J2 Communications is a premier public relations and strategic marketing agency serving the highly influential suburban Philadelphia neighborhood, known as the Mainline.
“Bradley designed the J2 Communications identity to appeal to the high-end, influential, Mainline suburban Philadelphia socialites who meet and greet at posh lifestyle and charitable events. A small, but tactile letterpress card was the ideal solution to easily fit in small handbags or purses and to create a memorable impression as the user ran their thumb along the lines of the “J2” mark. Subtly and subconsciously, J2 can effectively communicate their deep-rooted, open lines of communication and the value of a high-end PR company who works behind the scenes for its clients. Size and shape of the cards were also purposeful as smaller versions of the drink coasters often sharing the conversation table at special events. A custom, muted red color was then chosen for its approachable, light-hearted, and fun attitude.”