Mohawk Fine Papers Inc. is the largest premium paper manufacturer in North America.
“This promotion is a teaching guide to inspire designers to think expansively about how mundane source material can sing if viewed with a fresh perspective. We randomly selected ten images and compiled them into a sequence that would repeat three times. Next, we asked three writers to create their own narrative to accompany it. We designed each story while still maintaining the same image layout throughout all three sequences. It’s a “Groundhog Day” scenario—always beginning in the same place yet arriving at three different outcomes, illustrating the various ways one can approach the same problem.”