Booklet for Self-Promotion by Measure, Inc.

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CLIENT

Mea­sure helps busi­ness­es max­i­mize their poten­tial by pro­vid­ing strate­gic and enlight­ened design solu­tions that gen­er­ate mea­sur­able results. Their goal is to pos­i­tive­ly change atti­tudes and behav­iors by help­ing clients iden­ti­fy unique mes­sages and devel­op­ing inno­v­a­tive and emo­tive ways of con­nect­ing them with their audience.

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APPROACH

This pro­mo­tion was designed to help clients and poten­tial clients under­stand the val­ue of visu­al per­cep­tion and how it can affect their busi­ness. The piece demon­strates the val­ue of design through short tests that explore Lay­ered Mean­ing, Form Per­cep­tion, Expres­siv­i­ty, Typog­ra­phy, Para­dox, Infor­ma­tion Pro­cess­ing, and Con­sis­ten­cy. Each of the sev­en tests pre­sent­ed is fol­lowed by a brief descrip­tion of the con­cept at work and lat­er sum­ma­rized on a key page in direct rela­tion to how the tests affect business.

There was some uncertainty about exactly how well the silver would lay down on the black cover, especially in some of the finer details of serifs and line work. However, the metallic printed with a remarkable opaqueness, creating a striking effect and holding the finest details. Equally, we were a little hesitant printing the green PMS on the gray interior sheets, fearing that it would dull down quite a bit. What we learned though was that in context the green held its punch.