Measure helps businesses maximize their potential by providing strategic and enlightened design solutions that generate measurable results. Their goal is to positively change attitudes and behaviors by helping clients identify unique messages and developing innovative and emotive ways of connecting them with their audience.
This promotion was designed to help clients and potential clients understand the value of visual perception and how it can affect their business. The piece demonstrates the value of design through short tests that explore Layered Meaning, Form Perception, Expressivity, Typography, Paradox, Information Processing, and Consistency. Each of the seven tests presented is followed by a brief description of the concept at work and later summarized on a key page in direct relation to how the tests affect business.