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BROWSE
“Miniature Views” Promotion
Production Method
Digital
Letterpress
Design
Monica Greenwald
Printing
Repeat Press
Bridging the digital world with a tangible promotion a photographer goes interactive and tactile with a carefully crafted frame and inserts—and her designer was careful to not waste but pull double duty on parts that would normally go to waste.
Client
Heather McGrath
Quantity Produced
2,000 packs
2,000 business cards
20,000 postcards
Production Cost
$6,000
Production Time
3 months
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
110#C
Number of Colors
Letterpress: 2
Digital: CMYK
Varnishes
–
Binding
–
Typography
Acumin Pro
Kepler Display
Industria
Millesime
Project Description
Heather McGrath is a commercial photographer with a wanderlust for extreme landscapes and passion for organic beauty. She needed a refresh on her visual identity and collateral suite to showcase her personal travels and photo series projects. Extending her aesthetic for early 20th-century parlor cards and ephemera, we worked together to produce a self promotional package called “10 Miniature Views”—a nod to photo souvenirs and travel keepsakes of times past. The concept was to allow the receiver the experience of looking through a small window into incredible or otherwise unimaginable scenes—not just places to visit but showing real vision behind her particular viewpoint as a photographer. About the size of your phone, (intentionally in a traditional in 4:5 photo format) the small package was created to be a tactile experience and one to treasure. A letterpress outer package using Colorplan Dark Gray and 3 sets of 10 miniature postcards, digitally printed on Mohawk Via Linen, packed a-la-carte or in curated sets for versatility. So not to waste precious paper, the die cut window from the package doubled as her return address shipping label. Her business card then used the same dieline dimensions but on a sturdier 200#C to all work nicely with her new visual identity suite.Production Lesson(s)
Having a working relationship with Repeat Press was invaluable to the process. Going on press and seeing some test runs of paper, varnish and ink mixes before going for the full production run was incredible. I would have spec'ed a separate spot color, but he suggested we mix a clear varnish ink with a small amount of black to achieve a debossed impression on the dark gray paper.Getting the dieline for the package to work with 100C was helpful in testing as well. Luckily Repeat Press was able to adjust the score lines with paper thin moves to wrap around the 10 card stack perfectly and the whole package folds very neatly while still able to open and close with ease.
Ha! We almost lost a bit of the artwork when on a second file submission for printing, one layer had been turned off! Good thing you view in outline mode before sending out for the plates!
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 18, 2017
Filed Under
Digital
Letterpress
Promotional Cards
Tagged with
Acumin Pro ExtraCondensed
business card
collateral
digital
Industria Inline
Industria Solid
Kepler Display
Kepler Display Italic
letterpress
Millesime
promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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