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BROWSE
GoSimple Packaging
Production Method
Offset
Design
Co-motion Studio
Stacey McClure, Designer
Jon McClure, Designer
Chris Whonsetler, Photographer
Printing
Dion Label Printing
Keeping things simple, this label packs the main information within a small area to increase visibility and legibility without compromising white space.
Dimensions (Width × Height × Depth)
14.5 × 3 in.
Page Count
1
Paper Stock
–
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
–
Project Description
GoSimple is a health and nutrition startup that makes your health decisions simple by creating the finest products with transparent ingredients, clear labeling, and proven results. GoSimple partnered with Co-motion Studio to create a clean brand that incorporated clear and concise packaging for their product line Essential, a daily supplement for all around mind and body support.With the saturation of health products in today's market, GoSimple wanted to strip away the clutter and simplify their content for consumers searching for a solution. For this reason, the Essential label design is color-coded for Women and Men and highlights the key functions that are supported by each formula.
Production Lesson(s)
When designing for the curve of the bottle, we made sure the most important information worked within a 3 × 3 inch space and was visible if the product sat on a shelf.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 31, 2017
Filed Under
Offset
Packaging
Tagged with
CMYK
curve
label
offset
visibility
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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