ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Calyx Wellness Centre Package Design
Production Method
Foil stamp
Offset
Design
Eighty-Eight
Agency: Eighty-Eighty
Designer: Cory Ingwersen
Printing: Flash Reproductions
Print Management: Print NG
Product Photography: Giancarlo Pawelec
Printing
Flash Reproductions
With the increase in hemp derived products hitting the market in the last couple of years we see a clear evolution on the product brand—through many design solutions are to be found they are mostly stepping away from a wild lowbrow approach to a more sophisticated and subdued presentation.
Client
Calyx Wellness Centre
Quantity Produced
15,000
Production Cost
8,000
Production Time
3-4 weeks
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
2
Rose gold foil
Varnishes
–
Binding
–
Typography
Delta Jaeger Medium
Acumin Pro ExtraCondensed Bold
Project Description
Calyx Wellness Centre is Canada’s first boutique CBD (cannabidiol) focusing on the non-psychoactive ingredient of the hemp plant. Their product line consists of tinctures and sprays that deliver a precise dosage of CBD to the body that has many positive health benefits.We decided to take an ultra minimalistic approach to the packaging to emphasize the product itself, an extracted, concentrated part of the hemp plant. To elevate the on-shelf brand presence, we used a rose-gold foil finish to give the product line a high-end luxury feel.
We also branded each product with a relevant name and icon that illustrates the health benefit of that particular dosage of CBD.
Production Lesson(s)
Production went rather smoothly.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 17, 2017
Filed Under
Foil stamp
Offset
Packaging
Tagged with
Acumin Pro ExtraCondensed Bold
Delta Jaeger Medium
foil stamp
offset
package
rose gold foil
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
KitchenAid Limited Edition Cards
BOYCO Classpack® Book
Herbst & Spungen Wedding Invitation Suite
Fracas Productions Business Cards
Gunnel Wåhlstrand Exhibit Book