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Rainforest Alliance 2017 Annual Gala Invitation
Production Method
Foil stamp
Offset
Design
Toky Branding and Design
Executive Creative Director / Eric Thoelke
Creative Director / Katy Fischer
Designer, Illustrator / Kelcey Towell
Project Manager / Laura McCarthy
Geoff Story / Copywriter
Printing
Advertisers Printing
A challenging format, an ambitious print run, and a detailed design come together quite seamlessly in this invitation celebrating a big anniversary, bringing together the love and attention evident within the organization to paper and ink.
Dimensions (Width × Height × Depth)
8 × 8 in.
Page Count
3
Paper Stock
Cougar 100C Smooth, White
Number of Colors
4/4
Varnishes
Holographic foil
Binding
Grommet
Typography
Heroic Condensed
Lato
Project Description
In 1986, a small group of volunteers formed an alliance to protect our rainforests from destruction. Thirty years later, the group that would become Rainforest Alliance is celebrating three decades of international alliances and accomplishments. TOKY worked with the non-profit to create a celebratory collection of 30th anniversary gala materials.This year’s gala was a celebration of the alliances on which the organization is built, bringing individuals, groups, and businesses together to make a difference in our world. Designed as a circle, the invitation itself is symbolic of the inclusiveness of these important bonds.
Inspired by volvelles — analog wheels that spin to align one idea with another — we created a tactile invitation that recipients can turn to create messages of celebration and harmony.
Echoing the theme of alliances, the word “together” is prominently placed across the center of the invitation in holographic foil. This iridescent splash is a subtle nod to pearls, the traditional 30th anniversary gift.
We carried over the look and feel of the invite to a full suite of event materials, applying the same kaleidoscopic imagery, type, and colors to the program, place cards, and more.
Production Lesson(s)
This invitation was a lesson in registration. Early on in the design process, we knew that we wanted to work with the volvelle as a medium. Our challenge was to incorporate the cyclical messaging around the perimeter of the circles, while also using the layers of circles to form the singular message, "together". We put our printer and finisher to the test â the circles had to be cut with fine precision, the foil had to align across three layers of paper, and the grommet had to be placed in perfect center to ensure proper registration. Together, with our vendors, we were able to develop a technically challenging, interactive, gala-worthy, and fun invitation to commemorate Rainforest Alliance's 30 years of serving the planet.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 12, 2017
Filed Under
Foil stamp
Invitations
Offset
Tagged with
cougar
foil stamp
Grommet
Heroic Condensed
holographic
invitation
Lato
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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