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BROWSE
Dunlop New Products Winter ‘17
Production Method
Offset
Design
Dunlop Art Department
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Senior Photographer/Designer: Mick Waller
Production Artist: Josh Bettenhausen
Printing
American Foothill
With the increased popularity of printing on newsprint it amazes me how each instance can stand out from the rest. This promotion took great care on preparing the images to compensate for ink absorption so as to remain true to their characteristics.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Newsprint
Number of Colors
CMYK
Varnishes
–
Binding
–
Typography
Simple Bold
Franklin Gothic Condensed
Lust Script
Project Description
At the start of each year we put our heads together and build a new visual direction for the coming year's marketing campaigns. For 2017, the concept was to move away from warm, soft edged photography to a starker, cleaner look, brighter photography, crisp shadows, and some behind-the-scenes messiness. That team-built look-and-feel's maiden voyage is in this newsprint poster announcing our product offering for Winter 2017, which is distributed to our customers at trade shows and music stores worldwide.Production Lesson(s)
Ink really soaks through on newsprint. It's important to keep your images extra punchy in your files if you want them to come out strong in print.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 8, 2017
Filed Under
Offset
Promotion
Tagged with
CMYK
Franklin Gothic Condensed
Lust Script
newsprint
offset
promotion
Simple Bold
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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