Project Description

Senior board members of a major UK retailer were to meet for a dinner onboard the HMS Victory - Vice Admiral Lord Nelson's flagship during the Napoleonic Wars. As a site of major historical interest, we looked to create a set of invitational materials that reflected this using two color risograph printing on kraft paper and card stock.

The design also aims to that reference the era with a lot of heavy typefaces similar to ones used at the time, as well as incorporating the various ensigns (naval flag patterns) used by the British navy during the battle. For example the horizontal band on the invitation wallet front (and also shown on the back of the schedule) reads 'England Expects Every Man Will Do His Duty' - a message dispatched by Nelson at the start of Trafalgar - the battle which proved a decisive victory against the French. Additional assets were also used to enhance the packs and add further visual interest to the kit, as well as a redrawn historical map (the wallet inner), to help create a sense of anticipation before the event itself.

Produced as a small run of 30 packs, we hoped to create a set of materials that wasn't luxurious or expensive but rather something that was clearly historical with a more analogue and tactile feel - as such riso with it's varying output and registration it created proved a great solution.