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BROWSE
Younite Promotional Cards
Production Method
Letterpress
Design
Brooke Gabrek
Printing
Tribune Showprint
Letterpress split fountain… now that’s not something you see every day; the small footprint of the card lent itself well for it though and the initiative’s logo in black contrasts nicely against the black, abstract patterns.
Project Description
ObjectiveAccording to research conducted by Princeton University, the presence of arts in a community impacts it in three different ways: economically, socially, and individually. The objective of Younite is to spread awareness about organizations that have been working toward establishing a larger arts community in the city of Muncie.
Idea
Younite provides key assets from each organization including the impact its had on Muncie’s arts community, its contact information, and its location. With this information Younite establishes an outlet for artists to connect with other artists, and organizations within the Muncie community.
Postcards
The iconography used on the front-side of the postcards is representative of the seven organizations featured in the Younite initiative—each has its own icon connecting together to form an abstract design. On the backside of the postcards the contact information for each organization is featured, and acts as a reminder of the Younite philosophy. They were produced at Tribune Showprint, one of the members of the Younite initiative. The final product held a combination of printing techniques including lead type, a metal plate, and an etched board created with a CNC machine.
Production Lesson(s)
The first challenge that I faced was participating in the letterpress process—this was my first time setting type and printing. It was an awesome experience, and I learned so much about the entire process. While producing these postcards, my original idea was to have the iconography in the background in black, and the Younite logotype in a gradient of two colors. After printing over 80 black backgrounds, I was ready for the next step, but soon realized that the Younite would be illegible on top of the background. This led to my design decision to reprint the design in reverse—gradient background with the Younite logotype overlay in black. After executing these changes, I could not be happier with the final product!
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 17, 2017
Filed Under
Letterpress
No Data
Postcard
Tagged with
letterpress
PMS
postcards
self-promotion
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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