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BROWSE
Unfiltered Magazine
Production Method
Digital
Design
Group SJR
Creative Director: Rachel Moog-Lage
Art Director: Joelle Mckenna
Design: David Wong
Design: Katie Troy
Project Managers: Fatima Cantos & Lilly Goti
Printing: Prestone Printing
Printing
Prestone Printing
Not so long ago as designers we were challenged with translating print for the web—for this promotional piece it was the other way around. An online project needed to be rethought for print, and finding ways to represent motion led to creative and compelling solutions.
Dimensions (Width × Height × Depth)
–
Page Count
30
Paper Stock
Eggshell
Number of Colors
CMYK
Varnishes
–
Binding
Saddle-stitch
Typography
Various
Project Description
The purpose of this project was to take a quarterly thought-leadership magazine about marketing from digital to print.Production Lesson(s)
SJR is predominantly a digital agency, and it was really exciting to make these magazines live in the physical space. We focused on textures of paper, and worked hard to make sure colors remained vibrant off the screen.When we initially shot these images, we were thinking the creative would just be for web, but then a printing request came in. The project was completed in a very condensed timeline, with a limited budget.
We faced challenges like, "How do we take this gif, video, or interactive infographic and translate it to print in the most compelling way possible?" This is where double wide gatefolds, or half sheets of vellum became solutions.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
May 10, 2017
Filed Under
Digital
Magazines
Tagged with
blind emboss
CMYK
die-cut
digital
eggshell
foil stamp
magazine
saddle-stitch
soft touch
spot varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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