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BROWSE
University for Fine Arts Campaign
Production Method
Offset
Design
Nearest Nieghbour
Concept and design: Nearest Neighbour
Studio photography: Thomas van Oorschot
Printing
Drukkerij Tielen
Bright colors and vivid patterns unify these set of materials and some off-center scoring leads to some unconventional finished shapes on the flyers and it’s a maneuver cleverly folded into the digital expressions.
Dimensions (Width × Height × Depth)
594 × 841 mm
Page Count
–
Paper Stock
–
Number of Colors
4
Varnishes
–
Binding
–
Typography
–
Project Description
The ”Academie voor Beeldende Vorming” (ABV) is a field of study at the Fontys University for Fine Arts in Tilburg. The institute is developing a new curriculum starting September 2016, therewith comes a new approach to point visitors to the open day.Nearest Neighbour designed a colourful off- and online campaign and communicated only the essential information. The unfolding effect is used as a metaphor for the discovering and exploring that takes place during the open day and continues while studying. We felt the need to catch that but also send out a clear message.
Because the posters refer to one another, we asked the distributors to take that in consideration when they were spread in the public space. Another part of the open day campaign was a brochure, signage throughout the building, online graphics and a social media campaign.
Production Lesson(s)
Working with pantone colors is expensive but so much fun!
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 20, 2017
Filed Under
Collateral
Offset
Tagged with
campaign
collateral
pms
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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