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BROWSE
Type-Face Game Packaging
Production Method
Offset
Silkscreen
Design
Goods & Services Branding
Creative Direction: Carey George and Sue McCluskey
Content: Mike Barber and Dylan Schoenmakers
Design: Nic Bradford and Taylor Toth
Production: Derek Moxon
Project Management: Jess Arnold and Alexandra Montgomery
Printing
Flash Reproductions
This game is for the type geeks out there who are up for a challenge and a good laugh. Test your picture-taking powers and your typeface knowledge as you combat your friends in describing and guessing typefaces.
Dimensions (Width × Height × Depth)
18 × 8.5 × 3.25 in.
Page Count
Game instruction booklets: 24 pages, self-cover
Paper Stock
Outer package: N-Flute C1 side
Game cards & head bands: PaperTyger 95lb cover
Game instruction booklets: 100lb Cougar text /
Number of Colors
4 PMS, plus light-activated ink
Varnishes
–
Binding
Game instruction booklets: saddle-stitched
Typography
–
Project Description
Every year, Canadian printer Flash Reproductions likes to push the limits on production to create a unique holiday gift for its clients (predominantly design and creative agencies), and 2016 was no exception.They turned to creative agency Goods & Services, which came up with the game of Type-Face.
Type-Face bears some similarity to Hedbanz, as players put on a headband and place a card with a secret identity facing out for their opponent to see. But the similarities stop there. The identity is a typeface name, camouflaged in a pattern of letters, which can only be revealed by taking a flash photo with a smartphone (the name is printed using a special, light-activated ink).
Once the typeface name is revealed (to the player’s opponents), the player must ask a series of questions to correctly guess their typeface. To help guide the process, Goods & Services researched the background on each typeface, providing aspects such as its designer, foundry, attributes, history, etc.
The game includes a custom box, rules booklet, hints for identifying 20 typefaces, 20 pins that highlight the personality of the typefaces, headbands and the specially printed identity cards.
Production Lesson(s)
When working with experimental inks, remember to leave ample room in your timeline to allow for testing.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 28, 2017
Filed Under
Offset
Packaging
Silkscreen
Tagged with
die-cut
game
light-activated ink
offset
package
PMS
saddle-stitched
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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