Project Description

For the March issue of novum, which focuses on the theme on illustration, we have once again pulled out all the stops to produce over 12,500 absolutely unique and different covers! Our partners in this production were J.E. Wolfensberger AG, the fine paper specialist Römerturm and designer Marcus Kraft.

How did we do it? Well, it’s all down to Swiss creative Marcus Kraft and his hands-on skill. Four different motifs were exposed in the conventional way, but during the printing process itself, he continued to work on them – changing the colours, ink flow and quantities, spraying with water drops and making scratches on the printing plate. The resulted in lots of intriguing variants on geometric forms. »Within fixed parameters we left the design for the most part to chance,« said designer Marcus Kraft. The paper used was a new one – »Funktional« by Römerturm, in 350 gsm.

For this production we at novum and Marcus Kraft took inspiration from classical lithographic printing. We also used this technique for a limited edition of art prints of the cover motif, and here, too, Wolfensberger AG was our expert partner. Some of these numbered lithographic prints (only 50 have been produced) are going to be given away in a draw to lucky novum readers. To enter, readers simply photograph their own personal copy of the March issue of novum, post it at #novum-magazine and send the editors (verlosung@novum.graphics) the link by 10 March 2017. Then their names will automatically go forward to the prize draw.

Inside the cover novum readers can look forward to an international line-up of exceptional illustration talent, plus a world tour of graphic design taking them to Japan (Studio Ouwn), to Edgar Bąk in Poland, Violaine & Jérémy (France), Rosendahl (Germany) and PFP Disseny (Spain).