ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Hechizoo Stationery
Production Method
Lithography
Design
Arutza Rico Onzaga
Branding Strategy, María Fernanda Morales
Illustration, Luz Lizarazo
Lettering, Arutza Rico Onzaga
Printing, Líneas Digitales
Photography, Andrés Duplat
Printing
Omar Díaz
Patience is hard to come by, but often the key to distinction. The various materials of the Hechizoo stationery come together through a slow-drying golden ink that was worth waiting for.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
6
Varnishes
–
Binding
–
Typography
Itc Kabel
Project Description
Hechizoo is a luxury brand that has been working in Colombia for almost 15 years. His brand needed a new approach that might show the capacities of Hechizoo today. They sell handmade textiles (made by trained artisans) in the most important cities and galleries in Europe and America. The brand identity honors the importance of the arts and crafts showing an illustration inspired in the Amazon rain forest made by the well known Colombian artist Luz Lizarazo. The handwriting logo has in its first letter two loom needles that communicate the main activity of the brand.Production Lesson(s)
This was a project that involves many techniques in each piece. We have a golden ink that needed a lot of time to get dry. My client and I learned that we have to have patience in order to get a beautiful printing.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 7, 2017
Filed Under
Lithography
Stationery
Tagged with
airbrush
Itc Kabel
lithography
PMS
stationery
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Elbow Grease Magazine
Novum Magazine
The Hideout Stationery
Michelle Maguire Book