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BROWSE
Convier Collective 2016 Holiday Card
Production Method
Digital
Design
Convier Collective
Beckie O'Connor
Michael DeMent
Printing
Vision
Without a doubt 2016 was a crazy year! Convier Collective chose to focus on a few of the highlights in creating interactive and customizable holiday cards based on what people wanted to highlight—by “heading” a snowman.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
CMYK
Varnishes
UV laminate stickers sheet
Binding
Scored Card
Kiss Cut Stickers
Typography
Proxima Nova
Watermelon Script
Project Description
The year was filled with many fun, exciting and bizarre events that filled everyones newsfeeds: The Chicago Cubs won their first World Series in over 100 years, Pokemon Go had people walking off cliffs and in front of cars, there were also the crazy clown sightings and finally a new Star Wars movie in theaters.Inspired by these events, we illustrated 6 faces that would complete the snowman on the front of our holiday card. It was a playful and interactive way to invite our clients and friends to get involved. In the end they chose which snowman they wanted on the front of their card. By using a message to support this and tying in a charity donation, we made it clear that they have an impact on us and our community. If they took and shared pictures on social media using our hashtags, we would donate even more to our chosen charity.
Our goal was to share our creativity and spread good holiday cheer in a playful way while also thanking our supporters.
Production Lesson(s)
While designing the sticker sheet and releasing it to Sticker Mule, we had to adjust our clearance around each sticker due to possible shifting of their kiss cutting process. We went back and forth a few times, but in the end we are extremely happy in how they turned out. We hope to see these stickers embellishing more than just the greeting cards, but on our friends laptops, smartphones, sketchbooks and more.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 6, 2017
Filed Under
Digital
Holiday Card
Tagged with
cmyk
digital
holiday card
Kiss Cut Stickers
Proxima Nova
Scored Card
uv laminate
Watermelon Script
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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