Project Description

In 2016, Brazil hosted tho biggest sportive event in the world, the Olympic Games. Through tons of public polemics, scandals, and protests all over the country, the game rolled with a large and positive media cover. During this period, forgotten sports by the biggest part of Brazilians take part on spectacle, one of them, Boxe had a special highlight.

If in past decades Brazil lived golden times in world class boxing with Eder Jofre and Acelino Pops Freitas, nowadays the reality is completely different. Without a real support e even less specialized academies, the day-by-day is sometimes a vernissage of frustration and the diagnostic tells: Give up!

Emerging from that scene, Douglas Atade, 26yo, had under his belt the Brazilian Championship in 2012 and Latin American in 2014. “The Good Boy”€, as he is best known, puts a new meaning for the expression “€œcome for it”, like someone who believes in the future and nothing more. For him, boxing is the cause and the effect, without overthinking, he runs step by step for his dream: to be a World Boxe Champion.

Douglas is the focus on the first edition of Athleta project, a zine that brings a cultural look for sports and rescues the human dimension in this environment. More than a frame of reality, Athleta is the exaltation of real stories in order to inspire our lives.

Created 100% independent by Viela Studio, the zine has print version limited to 200 copies, printed in risograph, numbered and signed. The digital version is available in French, Portuguese, and English.