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BROWSE
Molly Taylor & Co. Identity Materials
Production Method
Letterpress
Offset
Design
Studio of Christine Wisnieski
Photography, Paul Sobota
Styling, Dana Sobota
Printing
Oliver Printing Co.
With lots of dainty details to produce, this team quickly realized that printed on pre-made envelopes can be tricky but they did not give up and found a cumbersome but worthwhile solution to the challenge.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
2
Varnishes
–
Binding
–
Typography
Trade Gothic
Adobe Caslon
Project Description
Stationery system for Molly Taylor & Company—the Hudson, Ohio based floral studio of Molly Taylor and Bailey Wilson. The objective was to rename the duo’s growing studio, positioning them as the best in their class and a collection of many talented artists. Rooted in the classics, the updated logo and identity embrace clean and beautiful typography balanced by a nature inspired color palette. Specialty finishes of gold foil and letterpress can be found throughout.Production Lesson(s)
The tiny notecard envelopes were tricky. We were set to put them on the offset press until the printer looked at the envelopes and realized they couldn't actually print them! We scrambled to find a printer who could and ended up working with our friends at Type Twenty Seven to imprint the flaps. Since the envelopes have a vertical seam, we slid a small card within each envelope before pressing the address to eliminate any interference.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 3, 2016
Filed Under
Identity Materials
Letterpress
Offset
Tagged with
Adobe Caslon
foil
gold foil
identity materials
letterpress
offset
pms
Trade Gothic
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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