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BROWSE
“Unfolding the Saree” Zine
Production Method
Silkscreen
Design
Mira Malhotra of Studio Kohl India
A zine conceptualised, written and designed by Mira Malhotra.
Inputs & Edits: Aarthi Parthasarathy.
Additional Credits: Pearl DâSouza, Vrushali Somavanshi
Produced by Studio Kohl
Printing
William Arts, Mumbai, India
A small-in-size strong first impression reveals a much larger piece that explores social issues in India by incorporating the traditional Saree with research and commentary.
Dimensions (Width × Height × Depth)
3 × 4 × 0.5 in.
Page Count
24 frames on one page
Paper Stock
Locally produced paper: Belapur Colour paper
Number of Colors
1
Varnishes
–
Binding
–
Typography
–
All images are sourced and property of their respective owners. Made in India.
Project Description
"Unfolding the Saree" is a self-published zine that explores the Madonna/Whore phenomenon that is unique to the saree-wearing women of India.Through the folds, we question the notion that the saree is attire for the 'modest' woman, track its appearances in pop culture as a 'sexy' garment, and its various other implications in cultural traditions.
The outside of the zine is a proportionately miniature saree, replete with 'pallu' pattern. The zine is hung on a replica wire hanger, and the inside of the zine describes what is found on the inside of the saree-it's wearer.
The material on which it is printed and its printing technique, a one colour serigraph technique, mimics that of the commonly seen Indian flyers used for promotional activities in bazaars.
Production Lesson(s)
The paper had to fold 24 times down to it's closed size, so it is rather large on opening, and a lot to fold. In the prototype, on the hanger, the zine would fan out, open up and drop off. So we used a 90gsm local coloured newsprint-like paper, to lessen this effect. We also devised a sleeve which helps a lot to keep it in check, because everytime it is opened up fully it tends to fan out. The large size coupled with the flimsiness, contributed to a lot of slip-ups, sticking to the frame, flapping around, so we had to go very slowly. The hanger was actually the hardest thing to produce though.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 7, 2016
Filed Under
Self promotion
Silkscreen
Tagged with
colored paper
fold
newsprint
pms
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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