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BROWSE
Via Padova Stationery
Production Method
Digital
Offset
Design
Studio Nugno
Luca Amoriello and Eleonora Bigi
Printing
flyeralarm
A simple icon full of meaning stands proudly on each of the stationery items developed for Via Padova, an area in Milan that needed to come together under a unifying message.
Project Description
Once upon a time, the area known as Via Padova in Milan, Italy, had a less than salubrious reputation. Our project was to help change that image by creating a new identity for the area that would bring the various groups of people — or local tribes as we called them — together. We needed to represent Via Padova as a space that welcomed every one of its citizens — a challenging proposition. The city needed a visual system, a graphic identity that could organize and simplify communication with the people.We used the letter V to symbolize a handshake — and hence the union and coming together — of two people, symbolizing a community coming together.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 7, 2016
Filed Under
Digital
No Data
Offset
Stationery
Tagged with
digital
monochrome
offset
stationery
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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