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BROWSE
Make Your Mark on Cougar® Promotional Brochure
Production Method
Digital
Letterpress
Offset
Design
Squires & Company
Creative Director - Geoff German
Senior Art Director - Michael Beukema
Designers - Michael Beukema, Geoff German and Liz Heath
Printing
Blue Ridge Printing
This paper promotion is full of great examples that are easily translated to the day-to-day projects most of us face. Showcasing possible techniques, details, and quality of production that can help elevate projects with bits of inspiration.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Cougar Natural 80# Text, Super Smooth
Cougar 100# Cover, Smooth
Number of Colors
CMYK + PMS
Varnishes
Dot For Dot Varnish Throughout
Binding
Carrier is Coil Bound with Folder Pockets for Inserts Throughout
Typography
–
Project Description
Make Your Mark on Cougar® is a promotional brochure that explores the idea that businesses are all different and thus have different needs. Cougar, with its lineup of offset and digital papers in a variety of weights, is a perfect solution for any business looking to create a cohesive and integrated system of materials. The promotion features four distinct business personas, The Artisan, The Restaurateur, The Humanitarian and The Legacy. Squires & Company crafted unique identities for each of the four personas and a system of materials appropriate to their needs. Each company was given a backstory, and treated just like we were designing a system of corporate identity materials for an actual client. The promotional piece walks the audience through the various personas providing context about the company, design tips and advice on how to use Cougar most effectively, and a suite of materials that the user could interact with and see the final printed results.Production Lesson(s)
Since this is a multi-component piece, we wanted to showcase how well Cougar® prints in a variety of printing processes–print, digital and letterpress. To do so meant trying to find smart ways of ganging up the various insert components to gain the maximum effect. Since the identities featured throughout the promotion were made up, we even tried to be practical about how a business owner might approach their collateral to gain the best economy. For example, the Restauranteur would likely need to approach the menu from a short-run capacity since the menu items were subject to change, so we decided to run the collateral on an I-Gen digital press and featured a digitally printed metallic ink. For the coaster on the same piece, the letterpress seemed to be the best appropriate, so we had the luxury to really embrace the best type of printing for each piece of collateral featured.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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