ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
2016 Brand Nieuwe Conference Program
Production Method
Digital
Laser-Cut
Design
UnderConsideration
Printing
Cerovski
Since Cerovski in Zagreb was the print sponsor for our Brand Nieuwe Conference we knew we could ask for something crazy and they would be able to do it. So we did: Instead of doing a regular square or rectangle program, it’s a parallelogram that echoes the angle of the logo. (More on the logo and overall identity here.) Then each cover has a different letter from the logo laser-cut on it. There are 25 different paintings and drawings that repeat in the print run, so each one looks different. The covers were printed on Colorplan, from our sponsor G . F Smith, which has a crazy range of textures (they call them embossings) and we chose a “Morocco” embossing that made the covers feel like an old canvas. At the end of the post I’ve included a sped-up video that first explained the idea to Cerovski; I’ve found that doing a mock-up and then a video is the perfect way of getting your idea across, especially with more complicated projects.
Client
Brand Nieuwe Conference
Quantity Produced
650
Production Cost
Sponsor In-kind
Production Time
3 weeks
Dimensions (Width × Height × Depth)
210 mm × 210 mm (8.26 in × 8.26 in)
Page Count
92 + Cover
Paper Stock
Cover: Colorplan / China White / 270gsm with Morocco emboss
Inside cover: Colorplan / Bright Red / 135gsm / Smooth
Body: Arctic Volume / Ivory / 130g
Number of Colors
CMYK
Varnishes
–
Binding
Perfect Bind
Typography
Sectra by Grilli Type
Titling Gothic by Font Bureau
Project Description
The Brand Nieuwe Conference is a two-day event organized by UnderConsideration, focusing on the practice of corporate and brand identity — a direct extension of the popular blog, Brand New. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies, to in-house groups, to small firms. This is the program given to all attendees.Production Lesson(s)
Working in millimeters (vs. inches) is way harder than it seems and figuring out weight papers in gsm instead of lb is confusing! If you are planning on using Colorplan with digital printing be advised that it requires a special treatment/coating for it to perform its best. (We used untreated Colorplan for the conference badges on a Kodak Nexpress and it printed just fine; so you might be okay without the treatment).
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
E.A.S.E. Stationery Set
“A to Z Letters for Sale” Promo
End of Work iPad and Notebook Cases
CNN Digital New Hire Kit