ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Stephen Kenn Look Books
Production Method
Digital
Design
Weekday Studio
Creative Director: Nina Hans
Designer: Rachel Thompson
Copywriter: Stephen Kenn
Photographers:
Printing
Splash Print
Two sets of booklets full of bells and whistles to help share a story—put together quickly, they come together nicely due to the technical difficulties presented and the production constraints that come with many processes coming together.
Dimensions (Width × Height × Depth)
–
Page Count
60 + 20
Paper Stock
–
Number of Colors
CMYK
Varnishes
–
Binding
Wire-0
Typography
Neuzeit Book
Neuzeit Book Heavy
Project Description
Stephen Kenn Studio needed a new set of look books to show case two of their collections: The Inheritance Collection and The Bowline Collection. We worked together with Stephen Kenn and photographer Amy Bartlam to art direct and style the photography, as well as create a cohesive vision throughout the books. The look books needed to work independently, but also complement each other as a pair for certain customers and wholesalers. We designed two separate look books that were wire-o bound as well as versions that were wire-o bound together. The result was a success in creating a uniform package that is adaptable to various needs and helps to further develop the Stephen Kenn brand.Production Lesson(s)
The project was a really tight turnaround. From photography, editing, designing, proofing and printing we had just a matter of a few weeks which made it both exciting and stressful. While designing the books we found solutions for all of Stephen Kenn's needs- adding inserts, folds, pockets and extra pages to best communicate the two collections together and individually. The pocket allows for additional campaigns or promos to be inserted in the future as well as hosts a pricing sheet (so that as costs change over time the book doesn't become outdated) This, however, also brought the printing price higher than we had initially hoped. In the end, our client decided to go forward with the bells and whistles and it's been a huge hit and worth every penny.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 14, 2016
Filed Under
Booklet
Digital
Tagged with
booklet
CMYK
digital
Neuzeit Book
Neuzeit Book Heavy
Wire-0
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
E.A.S.E. Stationery Set
“A to Z Letters for Sale” Promo
End of Work iPad and Notebook Cases
CNN Digital New Hire Kit