ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Trial and error, and a slew of human hands working together to create a unique set of packages makes this project extra special. With lots of small details that can only be obtained by attentive crafters, these packages are a delight to touch and explore.
Dimensions (Width × Height × Depth)
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Page Count
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Paper Stock
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Number of Colors
2
Varnishes
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Binding
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Typography
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Project Description
For three generations, the Sakao Tea Shop of Shizouka, Japan has preserved the art of tea service to provide tea lovers with a rich, aromatic experience. Sakao Enterprise developed their traditional, proprietary method some 80 years ago to process tea leaves while maximizing freshness and flavor.For their new packaging, we wanted to reflect on the process of things, and we decided to do all the printing by hand, cutting, burning and printing wood along the way. We hot-stamped a little rounded rectangle on the pouches and the master was sculpted by hand as well. All in all, it was a very organic process, echoing the values of Sakao Enterprise.
Production Lesson(s)
The process asked for a lot of tests. For the wood, we tried a few things, before deciding to burn lightly the surface in order to produce a more precise print. The printing of the pouches on our Chandler & Price was quite challenging as well, since we didn't want to emboss on the back-side of the pouch and the paper was quite thin. We finally succeeded by adding a movable plexiglass plate near the drum of the press, which made the whole process possible.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 7, 2016
Filed Under
Hot stamp
Letterpress
Packaging
Tagged with
hand-made
hot stamp
letterpress
package
pms
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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