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BROWSE
Tru Studio 2015 Promotional Mailer
Production Method
Digital
Design
Knoed Creative
Photography: Tru Studio
Video: Tru Studio
Printing
The Dupli-Group
Turns out that if you are not sure USPS will accept your mailer but you are a determined soul you can actually get in touch with the design department, send them a mock up, and get feedback. Luckily the design team got approval on their idea and were able to move forward as planned. I am particularly fond of the wrap-around closure that can be hand-addressed.
Dimensions (Width × Height × Depth)
–
Page Count
12
Paper Stock
100T
80T
Number of Colors
CMYK
Varnishes
–
Binding
Single Saddle Stitch; permanent strips of two sided 1/2" tape
Typography
Letter Gothic
AT Sackers Gothic
Chaparral Pro
Project Description
In collaboration with Tru Studio, we designed this 12-page, single saddle-stitched booklet to give prospective Creative Directors and Art Directors a brief look into Steve and Anne’s work. A custom bi-fold wrap covered the fore-edge of the booklet and adhered to the front and back covers, serving as a seal for mailing purposes, gave a second layer to the piece and added an unexpected detail. The mailing panel side of the wrap took on a postcard-style layout so Steve and Anne could write a personal message for each recipient.Production Lesson(s)
We originally wanted to go with a single gold staple for the binding, but learned that most printers won't use them because the gold flakes off the staples during the binding process and jams their equipment. Also, we were concerned that the wrap and placement of the stamp wouldn't be accepted by the post office machines, so after a lot of digging, we were magically connected to the USPS design department (2 people strong) and they understood what we were trying to do! They had us send them a mockup in the mail, reviewed it in great detail and luckily, we got the green light and confidence we needed to move forward with the printing.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 20, 2016
Filed Under
Booklet
Digital
Tagged with
AT Sackers Gothic
booklet
Chaparral Pro
CMYK
digital
Letter Gothic
saddle-stitch
tape
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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