Project Description

Septfest is The Substation’s annual anniversary celebration, and it’s their 25th anniversary! For 2015's special line-up, they’ve put together a special festival of events that showcases their history, multidisciplinary nature, and community relationships.

The main concept for the identity is developed out of the idea: reconstituting the past for the future. The Substation has played a hugely important role in the art scene in Singapore through its many programs for the past 25 years. At its silver jubilee, The Substation was looking back at its past to rediscovering its place and purpose today and the future, in an art landscape has and will continuous change from when it first started.

Inspired by the image layers of peeling posters plastered over each other on a wall, the key visual is a papier maché texture created out of old printed materials from The Substation. It is a visual metaphor for the supportive role that The Substation has played for emerging and experimental artists in Singapore. 25 years on, the organization is “€œpeeling away its layers” to find its place in the years to come. The logo mark takes reference from handbills and wheat paste graphic posters.