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BROWSE
Phoenix Design Week Event Program
Production Method
Digital
Emboss
Design
Strong Design Studios
Brand design, Robert Renteria
Program photography, Danny Upshaw
Copywriting and editing, Kathy Morgan
Product photography, Amy Lamp
Printing
O'Neil Printing
I think it is fantastic when a designer uses what he has to his/her advantage. Like in this program which could expectedly made the rounds with black thread over the black paper for the binding. But no, they are flirting with you — via the green thread and the embossed cover — to touch and play with the spine and the program in general.
Dimensions (Width × Height × Depth)
–
Page Count
32 pages, plus cover
Paper Stock
–
Number of Colors
CMYK
Varnishes
–
Binding
Contrast saddle-stitching
Typography
Brandon Text
Project Description
The Method + Madness Conference is a 2-day design conference which features internationally recognized keynote speakers alongside local design authorities. The conference is the cornerstone event that kicks off Phoenix's Design Week, which is in its seventh year. Phoenix Design Week is a week-long celebration of the Arizona design community, and includes a variety of exhibitions, open houses, workshops, presentations, activities, and other community growth-oriented events. Phoenix Design Week was founded by Lost Creature and is organized by AIGA Arizona. The creative theme this year's Method + Madness event sought to pay homage to the Native American symbolism of Arizona's heritage and honor the fundamental principles of design. These themes led us to design a program booklet that leveraged simple layout and typography, and showcased the craftsmanship of the printing and bindery.Production Lesson(s)
Due to some last-minute changes with our speakers and sessions, we weren't able to give O'Neil and Roswell as much time as we would have liked to produce this program, but they pulled off nothing short of a miracle with this piece! We were incredibly happy with the program, and our conference attendees were pretty excited by it too!
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 1, 2016
Filed Under
Digital
Emboss
Program
Tagged with
Brandon Text
cmyk
digital
emboss
program
saddle-stitch
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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