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BROWSE
Parse & Parcel Packaging
Production Method
Emboss
Offset
Design
studio of Christine Wisnieski
Printing
Oliver Printing Co.
The packaging for Parse & Parcel is a great example of how using limited colors, standard brown boxes, and a clear design direction you can end up with a budget-conscious solution that looks anything but “budget”.
Dimensions (Width × Height × Depth)
12.5 × 10.375 × 3 in.
Page Count
–
Paper Stock
Neenah / Moondream / White / 89C
Neenah / Classic Crest / Solar White / 100C
Number of Colors
2
Varnishes
–
Binding
–
Typography
Custom Script
Gotham
Archer
Project Description
Package design for Parse & Parcel, a subscription-based service that delivers curated collections of luxe paper, print, and design samples. The objective was to create a package that would appeal to its design professional audience—something that was both functional and beautiful. We utilized a standard kraft shipping box and wrapped it with a luxe paper sleeve. The sleeve is embossed with Parse & Parcel’s custom script logotype and tipped-on logo card. The assembled parcel is then wrapped in kraft and sealed custom printed shipping tape.Production Lesson(s)
With the audience in mind, we knew we wanted to feature specialty finishing on the package sleeve. We opted for a blind emboss. Once the die was made, we tested several stocks to find the perfect match for the sculptural embossed script logotype. Allocating time for testing in our production schedule allowed us the flexibility to achieve a high quality solution.Since we were wrapping pre-fabricated kraft shipper boxes with the finished embossed sleeves, we knew that each box would be slightly different in shape and size. To avoid complications in fit during the client's hand assembly process, we had the printer pre-score and fold sleeves. They also applied a "peel & stick" adhesive strip that lets the client custom wrap each box with sleeve.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 7, 2016
Filed Under
Emboss
Offset
Packaging
Tagged with
archer
Custom Script
gotham
packaging
pms
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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