ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Love of Type Holiday Promo Package
Production Method
Die-cut
Silkscreen
Design
Petre Spassov
Printing
Petre & Rebecca Spassov
When you first get this nifty little box in the mail you don’t want to rip it apart. But once you muster the courage to do so, there is great satisfaction in revealing a typographic ornament that can be used on a X-mas tree, or even long after the holidays are over.
Dimensions (Width × Height × Depth)
3.5 × 3.5 × 3.5 in.
Page Count
–
Paper Stock
Frech Paper / Speckletone / Starch White / 100C
Number of Colors
2
Varnishes
–
Binding
Hand assembled
Typography
Custom type
Montserrat
Project Description
The goal of the project was to create an object that is both elegant and precious, yet ephemeral. It’s meant to be ripped open to reveal a surprise. Something that stands out from the piles of holiday cards.Inside the hand folded box is one of five unique ornaments which were laser-cut and etched from quarter inch white acrylic to stand out against the deep green of a Christmas tree. Each of the five ornaments features a unique ampersand that was lettered by hand before being vectorized for production.
The package is a 3.5 × 3.5in box with a perforated tear strip down the middle that opens up in two haves to reveal the ornament. The metallic silver and gold inks were silkscreened and meant to capture the festive feel of the season. The paper stock is French Paper 100C selected for its rigidity and tactile feel.
Over a hundred of these gifts were hand assembles and sent to clients and colleagues.
Production Lesson(s)
Each of the boxes was die-cut with a plotter that did took quite a bit of adjustment to properly but the cover stock and especially the perforation for the tear-strip. The speedball silkscreen inks turned out to be much more durable that expected and did not shot any scuffs or damage after quite a bit of testing abuse.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 24, 2016
Filed Under
Die-cut
Self promotion
Silkscreen
Tagged with
box
die-cut
hand-assembled
package
self promotion
silkscreen
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Legion Paper All National Stationery Show Promotion
Ministry of Environment in Colombia Poster
Wakeboarding Magazine Athelete Award
“Let’s bite Till Die” Book
Twist Packaging