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BROWSE
CRAFT Communications Brand Identity
Production Method
Foil stamp
Offset
Design
NEIGHBOR
Creative Director, Shaun Sho
Designer, Jayvron
Photography, NEIGHBOR
Printing
Chuan Boon Printing Co.
I am particularly drawn to the juxtaposition of the thin frail black lines and the large fields of shiny silver. I sincerely hope they can push the boundaries of this identity in its daily use to fully take advantage of its visual appeal.
Dimensions (Width × Height × Depth)
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Page Count
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Paper Stock
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Number of Colors
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Varnishes
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Binding
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Typography
CRAFT Regular (Custom-made)
Praxis
Project Description
CRAFT Communications is a boutique public relations and communications agency whose forté lies in the tailored solutions for lifestyle and retail clients. Keeping in line with the trends of these industries, the logo translates modernity and an identity that is in tune with portrayal of such industries. The logotype depicts the act of refinement; crafting bold shapes into a streamlined word, akin to the process of effective management and filtering massive information into a clear, concised message to the public. Visually arresting through the interaction between the bold and the fine, the concept is applied across the brand's collaterals.Production Lesson(s)
The printing of black ink on a special silver-based paper leaves the result much speculated until delivered, while the boundaries of foil-stamping was pushed with the fine glyphs of the type.
Post Author
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 24, 2016
Filed Under
Foil stamp
Identity Materials
Offset
Tagged with
Business Card
Envelope
Foil stamp
Identity
Letterhead
Offset
Poster
Signage
silver
Typography
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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