For Print Only

A Division of UnderConsideration

Beauty of Letterpress Print, Edition 13

Production Method

The latest print in this great series transforms iconic letterpress tools like the platen press wheel, the ink blob, the composing stick, the line gauge, and wood blocks — young designers might think these are hieroglyphics! — into typographic letterforms that spell out the title of the series. The elaborate illustration is executed perfectly in two colors and does a great job in layering the artwork to create a sense of depth. Bonus: great sketches and process shot at the bottom of the post. — Armin

Client

Neenah Paper

Quantity Produced

–

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

9.5 × 14.5 in.

Page Count

–

Paper Stock

Neenah / Crane’s Lettra / Ecru White / 90C

Number of Colors

2 Spot

Varnishes

–

Binding

–

Typography

–

This piece is available for purchase for $5

Zady Essentials Collection Packaging

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Appleton Coated Brochure

Project Description

Since 2012 The Beauty of Letterpress has asked leading designers to interpret “the beauty of letterpress” and has sold thousands of limited edition prints produced by the country’s leading letterpress printers. In 2014 the initial project goal of raising $15,000 through sales of the prints was met, which Neenah matched and presented the Hamilton Wood Type & Printing Museum with a check for $30,000. The Beauty of Letterpress continues offer prints to support the museum.

Post Author

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

Date Published

January 26, 2016

Filed Under

Letterpress
Print

Tagged with

crane lettra
letterpress
neenah

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.