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Singapore coffee specialists Papa Palheta give their brand experience an extra shot with a sensory sensitive collection of coffee culture that is enlivened with fluorescent orange and cobalt blue and accentuated with recipes and tasting note sheets.
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Project Description
Taking their brand further to provide better user experience even online, the Papa Palheta Experience Kit is designed to reflect their philosophy of having strong coffee roots down to sustainability. With meticulous consideration of the sensory elements within the kit, a card printed on recycled pulp paper made with blended coffee chaff (an underused by-product of roasting coffee) prompts the user to repurpose it whether as a bookmark or thank-you card. Add-on inserts like a coffee connoisseur’s tasting notes record sheet; informative brewing guide that suggests the golden water-to-coffee ratio and a cake recipe card to create the perfect pairing with coffee, encourage the coffee drinker to explore the growing coffee culture. In contrast with the earth-tones of the paper stock, the color scheme of florescent orange and cobalt blue provides the pop of color, enlivening the common brown packaging of coffee.Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 17, 2015
Filed Under
Collateral
Offset
Packaging
Tagged with
coffee
fluorescent
recycled paper
sustainability
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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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