For Print Only

A Division of UnderConsideration

Milwaukee Institute of Art & Design 2015-2017 Admissions Catalog

Production Method

Focused on the creative process as an important aspect of learning, MIAD’s 2015-2017 admissions catalog faced some process challenges of its own when the foil stamp on the cover would not adhere to the soft-touch flooded cover.
— Kelly Cree

Client

Milwaukee Institute of Art & Design

Quantity Produced

12,000

Production Cost

–

Production Time

–

Dimensions (Width × Height × Depth)

10 × 10 × .5 in.

Page Count

144

Paper Stock

–

Number of Colors

–

Varnishes

SGUV (Cyrel)
Soft Touch

Binding

Perfect

Typography

DIN
Sabon

Milwaukee Institute of Art & Design (MIAD): 2015-2017 Admissions Catalog

Color Swatch Calendar 2016

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Project Description

The Milwaukee Institute of Art & Design's (MIAD) 2015-2017 Admissions Catalog aims to communicate the process of learning and developing artistic and professional skills. Throughout their education at MIAD, students watch their ideas transform from sketches to rich, inventive reality, reinforcing the notion that the process of creation is crucial to the impact of the final product.

Production Lesson(s)

One issue we encountered when printing the cover of this piece was the foil-stamped type not adhering to the soft-touch flooded cover. Eventually our expert printer was able to remedy this, but the knowledge of how these different printing techniques affect each other is something we gained during this process.

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

December 2, 2015

Filed Under

Books
Foil stamp
Offset

Tagged with

DIN
foil
perfect bound
soft touch
spot gloss uv varnish
UV

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About

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.