ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Play Book
Production Method
Digital
Design
Fable
Designers: Siokkan Chow, Jiahui Tan
Printing
Allegro Print
This book about recreational spaces in Singapore residential precinct Taman Jurong aims to bridge past and present through photography and paper stock. Attaching nostalgic photos to the pages with stickers and separating each recreational site with a different paper stock, creative consultancy Fable conjures both the memories of ancestors and those yet to come.
Dimensions (Width × Height × Depth)
–
Page Count
150
Paper Stock
Suede Luxe Chamois, Cumin Metal
Number of Colors
4C
Varnishes
–
Binding
Perfect Bind
Typography
Alt Haas Grotesk
Project Description
PLAY @ OMTJ is centered on the concept of interconnectedness across time and space. Despite predominantly being a feature on recreational spaces in Taman Jurong and its heritage, the timeless theme of PLAY and recreation help bridge both the past and present. The cascading alphabets in the PLAY visual are inspired by DNA strands, the fundamental building blocks of life and common threads between each and every individual.An accompaniment visual concept revolves around a Chinese idiom. The alphabet “Y” is utilized to form a Chinese character meaning “man”, or “people”. It is also used to represent casuarina trees, a natural feature unique to Taman Jurong.
When put together, both form the motif of a man resting under the shade of a tree, an ode to the idiom, which encourages people to appreciate their predecessors–efforts in providing for the comforts they enjoy today.
Production Lesson(s)
The book contains inserts of random yet nostalgic old and archived photographs that were collected from elderly residents. To make it organic, we overlaid them them on important quotes within the book by attaching a simple sticker on the top. This is to increase dimension and allow readers to flip up the photo that in printed in organic photo paper to read the quote by the contributor of the photograph.Each segment is also separated by a unique paper stock that represented each heritage site by its special texture. The idea was to create browsing book copies for the exhibition that contains textural paper stocks so that visitors can relate the material to the place in a subtle manner.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
E.A.S.E. Stationery Set
“A to Z Letters for Sale” Promo
End of Work iPad and Notebook Cases
CNN Digital New Hire Kit