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BROWSE
PepsiCo 50th Anniversary Book
Production Method
Offset
Design
Think Studio
Creative Director: John Clifford
Designer: Tim Littleton
Printing
Graphicom
Opting for a modern, future-driven design for PepsiCo’s 50-year retrospective, New York firm Think Studio credits the exceptional capabilities of Italian printshop Graphicom for helping them create a consistent level of quality across a broad range of images from different sources and eras.
Dimensions (Width × Height × Depth)
9 × 11.5 in.
Page Count
232
Paper Stock
Athens / Silk / Text / 100
Number of Colors
4
Varnishes
matte lamination
Binding
Smythe sewn
Typography
Trade Gothic
Joanna
Project Description
Think Studio designed 50 Years of Pepsi: A Storied Past, A Promising Future, a 230-page large-format book chronicling PepsiCo's history. The corporation was formed in 1965 when Pepsi-Cola merged with Frito-Lay to form a complementary beverage and snack business. Today, it's one of the world's largest food and beverage companies, and has grown to include international brands such as Tropicana, Quaker Oats, Doritos, Naked Juice, Lipton, Sabra Hummus, Gatorade, and Aquafina, among many others.With so many iconic brands, it was a design challenge to give the book a cohesive look and feel. Rather than a retro look, Think Studio created a clean, modern design that looks to the future, with bright colors, large pull quotes, infographics, and bold typography. Archival photos, vintage advertising, leadership profiles, business tips, and iconic marketing campaigns help tell the story of the brands and their part in our popular culture.
Production Lesson(s)
With images coming from so many different sources in varying degrees of quality, working with a great printer with excellent prepress capabilities was crucial. The high quality of the images is now consistent throughout the book.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 16, 2015
Filed Under
Books
Offset
Tagged with
corporate
matte lamination
smythe sewn
trade gothic
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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