For Print Only

A Division of UnderConsideration

Particle Packaging

Production Method

Australia’s only specialty cinnamon producer, Particle’s packaging is designed not only to stand out on shelves but also appeal to a previously non-existent market. Design and letterpress one-stop-shop The Hungry Workshop keeps costs low and contrast high with in-house printed gold foil stamp and interchangeable, digitally printed labels. — Kelly Cree

Client

Particle

Quantity Produced

1,000

Production Cost

–

Production Time

5 Business Days

Dimensions (Width × Height × Depth)

Large: 2.2 × 4.5 in.
Small: 2.1 × 3.1 in.

Page Count

–

Paper Stock

Wild 450gsm
Knight Digital 325GSM

Number of Colors

2

Varnishes

–

Binding

–

Typography

OCRK

MSU College of Arts & Letters Holiday Card

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Etsy Manufacturing

Project Description

Particle is set to revolutionise the way we consume the most exciting, delicious and creative spice: cinnamon. Particle is the highest grade of Alba cinnamon available, imported directly from Sri Lanka and ground fresh daily right here in Melbourne. Not only is cinnamon incredibly good for you, it creates marvellous combinations with so many different flavours.

With Particle being the only supplier of specialty cinnamon in Australia, the market for the product is in its infancy. Our challenge was to craft a premium brand that reflects the quality of the product and reminds us of all the amazing opportunities to add cinnamon into our lives and its positive health benefits.Whether that is a replacement for sugar in our coffee after your morning jog or on your pumpkin mash after a long day's work, there is always an opportunity to sneak in a little super spice.

Our brand for Particle is a positive, friendly tool that helps communicate that cinnamon is the perfect addition to almost any meal, and it's healthy to boot.

Production Lesson(s)

For the packaging we crafted a gold foil on kraft bag, printed in-house, combined with digitally printed label stickers. The bags are designed to stand out on the shelves in both cafes and health food stores, and the digital production of the stickers are easily updatable for different markets.

Post Author

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

October 6, 2015

Filed Under

Digital
Foil stamp
Packaging

Tagged with

australia
cinnamon
in-house
sticker label

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.