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BROWSE
MSU College of Arts & Letters Holiday Card
Production Method
Digital
Letterpress
Silkscreen
Design
Joshua Morey
Ryan Kilkoyne: Marketing Director, Writer
Printing
Mama's Sauce
Joshua Morey, in-house designer for Michigan State University, and his team of student elves deliver a set of super-thick, duplexed and letterpressed coasters designed to outlast all those holiday hot toddy chocolates.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
330 DTC (220 DTC duplexed to 110C)
Number of Colors
3 PMS (567 + 376 + 871)
Varnishes
–
Binding
Hand Assembled
Typography
Gotham
Smoothy Script
Handdrawn Letterforms
Project Description
With the recent launch of MSU's capital campaign we wanted a holiday "card" that would live a little longer than just the short holiday season. We created a set of four letterpressed coasters on super thick, duplexed, Nennah Lettra cotton paper, wrapped in a screenprinted bellyband. Each coaster has a custom pattern illustration on the front in dark and lime green and the back contains information on the four pillars of the campaign messaging. This was placed inside a small metal tin with a screenprinted dark green card as the backing. The tin has a sticker affixed to the front with campaign graphics. Finally, all of this was placed in a kraft stayflat with an additional patterned label and was sent off to the College's donors, alums, and close friends.In the end, our card became a small gift that we hope will have a lasting impact.
Production Lesson(s)
This was my first opportunity to turn a project over to a commercial letterpress printer. Mama's Sauce had to do a little bit of hand holding to iron out all of the details, they were amazing to work with, and we got there. Originally, we were going to use Ahlstrom 600g Blotter board, but there was an issue getting the stock in time, so we had to swap out to the Lettra. With any holiday project, no matter how far in advance you try to plan, you almost always end up rushing to send them out the week before Christmas. I had a hefty team of elves (student interns) putting these together at full speed to make it happen.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
October 5, 2015
Filed Under
Digital
Holiday Card
Letterpress
Silkscreen
Tagged with
coasters
crane lettra
gotham
hand-assembled
lettering
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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