ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Brand by Name Christmas Cocktail Coasters
Production Method
Digital
Letterpress
Design
Brand by Name
Original Recipes: Lauren Schell, Adi Ruiz, Nigella Lawson, Jimmy Irvine
Printing
The Artisan Press
Australian studio Brand by Name’s summer cocktail themed Christmas coasters may be annoying to snow-boot-clad Northern Hemisphere dwellers, but at least they give us something to keep our bellies warm.
Dimensions (Width × Height × Depth)
Coasters: 3.75 × 3.75 in.
Greeting Cards: 4.7 × 4.7
Page Count
4
Paper Stock
Wild / White / Cotton / 450gsm
Strathmore / Super Smooth / White / 352gsm
Number of Colors
3 (PMS 3242, 1925, 7518)
Varnishes
–
Binding
–
Typography
Selfie
Brandon Grotesque
Project Description
Every year we design a creative gift to say "thank you" to clients, partners and friends, instead of a traditional Christmas card. For 2015, we created a series of coasters featuring cocktail recipes from our favourite mixologists around the world.We designed a typographic treatment for each of the recipe titles, combined with patterns inspired by memories of lazy summers relaxing on tartan picnic rugs.
The finished product is a delicate set of letterpress coasters, packed together with a personalised card (each recipient received their first initial) and finished with a bespoke mailing label. Even the postage stamps were chosen with care (all featuring vintage advertisements).
Most importantly, the gift was well received by clients, standing out from the crowds of Christmas cards and showing off our skills.
Production Lesson(s)
While this wasn't our first letterpress project, it was definitely the most complex. The trick with choosing colours was to consider both the printing order and the impression weight of each plate.Looking closely at the colour separations revealed linework was "knocking out" the artwork underneath—absolutely fine for offset printing, but a disaster for letterpress, as the process takes advantage of transparency to create extra tones.
We had numerous conversations with Wayne at Artisan about ink weights in the patterns: whether to use 0.8pt lines with 1.2pt gaps, versus 1pt lines with 1pt gaps (we went with the former, to allow for ink spread).
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
September 1, 2015
Filed Under
Coasters
Digital
Letterpress
Tagged with
christmas card
recipe
tartan
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
Black Sheep Studio Business Cards and Promotional Items
Herbst & Spungen Wedding Invitation Suite
Cranky Bucks Promotion
Seegno Business Cards
“Miniature Views” Promotion