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BROWSE
Tommy Shelby Whiskey Packaging
Production Method
Etching
Laser printer
Laser-Cut
Design
Scott Biersack
Photography by Brian Dunham
Printing
Scott Biersack
Phoenix designer and letterer Scott Biersack pays homage to British historical crime drama and Netflix original series Peaky Blinders in his hypothetical whiskey brand named for mob boss and main character Tommy Shelby. For a mock-up, this has high drama itself.
Client
Self-promotion
Quantity Produced
4
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
–
Number of Colors
1
Varnishes
–
Binding
–
Typography
FM Bolyar Pro
Paradigm
Project Description
I'm completely obsessed with the new hit Netflix series, Peaky Blinders. So much that I decided to design and develop an entire whiskey brand around the main character of the show, Tommy Shelby. Everything from the label, to the box, the wax seal and beyond was all created and pieced together by myself for a class project. This is indeed a fictional product and is in no way purchasable. Sorry in advance!Production Lesson(s)
I laser cut and etched the entire box that contains the alcohol. Through the process of trial and error I discovered the correct depth and power settings to use to allow the lettering and type to still be visible when stained. This entire project was a learning process for me because I've never designed packaging before. I made many life-size mockups with the printed label, box, and even attempted hand-sealing the bottles with wax as well. It took a good amount of time to get it all right, but it was certainly worth it.
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
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