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BROWSE
AWAM Engineering & Design Business Cards
Production Method
Digital
Laser-Cut
Design
Ashby Martin
Printing
Ashby Martin
An added bonus to engineer Ashby Martin’s innovative, laser-cut business cards are the handfuls of confetti.
Client
Self-promotion
Quantity Produced
100
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
165gsm
Number of Colors
–
Varnishes
–
Binding
–
Typography
ISOCTEUR
Project Description
There was a networking event, scores of people just like me would be trying to be remembered. I needed something innovative, it had to leave an impression. If I was able to engage the curiosity of the recipient I might just stand out from the crowd.To create the business card design I drew upon the arrangement of letters I had previously used in the production of various word clocks. The idea evolved from square cut-outs to a landscape fold and on to the final circle hole design.
The details are revealed as the abstract pattern of dots is folded over the seeming random grid of letters. When the card is fully opened the website is masked and the dots only show white.
The card is intended to provide an immediate curiosity and a lasting sense of innovation. The folding reveal provides a personal recall every time the recipient uses the card.
Production Lesson(s)
The cards were self produced, office photocopier, workshop laser cutter. Lining up the cuts with the printing required a carefully produced template. Providing a thick black edge was effective in hiding the smoke and burn marks from the laser. The laser cutting also created a lot of confetti!
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
August 12, 2015
Filed Under
Business Cards
Digital
Laser-Cut
Tagged with
black and white
diy
laser cut
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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