Project Description

Khalvadjian Avocats has just upgraded its law firm's communication by entrusting the creation of its sales brochure to Graphéine. Dedicated to creation, production and innovation, the firm specializes in intellectual property. The purpose of this project is to reflet Khalvadjian's devotion to doing things differently and creatively, so we developed a singular object. Our response took the form of a booklet that is both a communication tool and a useful "gift" that will be able to accompany people in their daily work. The sales brochure was designed to be a book cover that envelops a notebook. Both objects can exist on their own of course, and yet they complete each other.

We chose to combine different printing techniques to create these two elements. On the outside, we see a sleek and dark object, a selective varnish discretely illuminates the logo and text on a matt laminate finish. Once opened, a bright orange inside gives a fresh yet bold feeling, the notebook on the other hand calms things down with its sobriety. The contrast in textures was carefully thought out on the notebook too: the paper used for the cover is lightly rough, a selective varnish and the inside paper soften things up, and last but not least the blue stitched binding on the side add a hint of color. The final project is well-finished, sober and elegant yet very contrasted and full of surprises. Thanks to Escourbiac's printing skills and to Khalvadjian's unfailing confidence in the development of this project, we were lucky enough to hold this beautifully designed and fabricated sales brochure in our hands!