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UK firm Believe in® builds drama and intrigue around Fontsmith’s new face Silas with a utilitarian, espionage-themed specimen quietly elevated with details such as white foil and white staples. 

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Client

Fontsmith


Quantity Produced

5,000


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)


Page Count

22pp text + 4pp cover + enclosing folder


Paper Stock

350gsm
120gsm
115gsm


Number of Colors

1 (black)

Varnishes

White foil (cover)


Binding

Saddle stitched (white wires)


Typography

FS Silas Sans
FS Silas Slab

 


Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen
Fontsmith Silas Type Specimen ---

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Project Description

FS Silas is a new release from leading type foundry Fontsmith, created in both sans and slab serif form.

Believe in€'s creative director Blair Thomson was drawn to classic specimens of the 1950s and 60s, but wanted to inject depth and intrigue to match the type'€™s personality. The document weaves themes of espionage into the form of a secret dossier, combining different paper stocks and page sizes into the finished piece. It is kept intentionally pure, the artwork consisting only of FS Silas, printed in black ink, with a white foil on the Manila cover and enclosing folder.

Blair Thomson said: "€œTo succeed, the type specimen needed to strike a delicate balance, as we wanted it to feel honest without revealing its secrets. But we also wanted to entertain and reward readers for their time, and we didn't want it to feel like a parody."

Content is drawn from a wide range of sources, and provides a glimpse into a clandestine world, using codes, ciphers, intercepted radio transmissions, stories and secret service terminology.

Production Lesson(s)

N/A”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 20, 2015

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Filed Under

Lithography
Type Specimen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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