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BROWSE
Domtar Promotional Brochure
Production Method
Offset
Design
Squires & Company
Creative Director: Geoff German
Designers: Mallory Ming, Brittany Pickle, Ryan Bailey and Geoff German
Printing
Graphic Visual Solutions
Dallas-based multidisciplinary agency Squires & Company’s promotional brochure for paper giant and creator of Cougar paper, Domtar, pulls out all the print production stops to create a life-giving promo that is as fun to read as it is to experience.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
Domtar Cougar Super Smooth / Various Weights
Number of Colors
4CP + 5 spot colors
Varnishes
raised UV, dot for dot varnish
Binding
Perfect
Typography
–
Project Description
Conceptually, LIVE on Cougar examines life through the words of great minds like poets, philosophers, writers and artists. Our idea was to make the piece as compelling to read as it was to look at. To engage the reader, valley folds were introduced and contained a short bio on the person being quoted and production notes for that spread. While various printing techniques, foil stamps, die-cutting and special bindery showcase the paper's versatility, nothing grabs your attention more than the four fluorescent inks featured. All of these technical challenges are grounded by a vibrant design that creates a perfect vehicle to accentuate Cougar's many strengths.Production Lesson(s)
This project features a host of production challenges including register die cuts, valley folds, foil stamps, florescent inks sometimes happening on the same spread. All of these techniques existed to serve the larger narrative throughout the piece and we worked closely with GVS and Domtar to proof and make sure that our ideas would work. This meant press proofing some of the more unique techniques. This gave us the confidence that we had something truly special. All in all, I don't think we'll ever see a brochure promotion with quite the same specification. This one kind of had everything and the kitchen sink thrown in for good measure.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 2, 2015
Filed Under
Brochures
Offset
Tagged with
fluorescent
foil stamp
perfect binding
raised UV varnish
UV varnish
valley folds
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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