For Print Only

A Division of UnderConsideration

BUILD: Addepar Recruiting Campaign

Production Method

Nick D'Amico, Mighty Thredz

These silkscreened recruitment materials for financial technology company Addepar focus on energetic branding to make the items visually appealing enough to stand on their own. — Jessica Mullen

Client

1,500 shirts
250 boxes
2 newspaper ads

Production Cost

–

Production Time

Shirts: 2 weeks from artwork submission to press check and shirts in hand
Boxes: 2 days printing in-house

Dimensions (Width × Height × Depth)

9 × 6.5 × 2.75 in

Page Count

–

Paper Stock

Boxes: singlewall corrugated cardboard

Number of Colors

All materials use black or white ink. The shirts were printed with inverse variations.

Varnishes

–

Binding

–

Typography

The lettering for the main designs were custom drawn geometric letters on a square grid. They were then arranged to fit the medium and a second angled grid (matching the company logo) was overlaid. The cross-sections were cut to make unique designs.

Vancouver Candle Co. Soy Candle Packaging

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Build is the recruiting arm of the Addepar brand. Every fall season, tech companies flock to college campuses to compete for young talent. In our campaign design, we reacted to a system of branding that feels both generic and oppressive. While many companies treat their logo as status symbols and turn students into walking billboards, we chose to focus first on strong, exciting design.

This allowed us to deliver apparel that people were more interested in and apt to wear. They share our story through conversation and the visual identity is able to appear fresh yet consistent. While the shirts are the most popular piece, several other assets were built out for on-campus recruiting, meetups, and the like. We continue to send shirts and swag in packaging screenprinted in-house.

This design focused on a repeatable but tailored system of lettering that uses the geometry of Addepar’s logo to create lettering uniquely our own.

We focused on strong black and white contrast to represent simplicity and energy simultaneously.

Production Lesson(s)

I really wanted the pattern design on the boxes to bleed off all of the edges so it didn't appear to cut off abruptly. This was a little tough though because of the cardboard template shape and its thickness. I was concerned about pulling the squeegee up and over an uneven edge, ultimately missing spots of the print. To resolve this, I simply used excess cardboard to cut a negative shape of the template. This was taped down to my printing table and made a great registration system while letting me start the pull on a flat surface.

Post Author

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

Date Published

May 6, 2015

Filed Under

Collateral
Silkscreen

Tagged with

advertisement
apparel
box
collateral
newspaper ad
packaging
pattern
screenprint
shoe box
silkscreen
tshirt

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

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products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

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Brand Nieuwe Conference / Ditto but in Amsterdam.

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also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.