ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
St. Edward’s 2015 Graphic Design Seniors Mailer
Production Method
Risograph
Design
Brandy Shigemoto and Kelly Cromack
Printing
Brandy Shigemoto and Kelly Cromack
Graduating seniors Brandy Shigemoto and Kelly Cromack demonstrate their completion of the “10,000 Hour Rule”—a common theme in author Malcolm Gladwell’s 2008 sociology book Outliers—with a restrained, 2-color risograph invitation to their final exhibition.
Client
St. Edward's 2015 Graphic Design Seniors
Quantity Produced
600
Production Cost
–
Production Time
–
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
French / Pop-Tone / Sweet Tooth / 65 C
Number of Colors
2
Varnishes
–
Binding
–
Typography
–
Project Description
This identity was created for the St. Edward's 2015 Graphic Design Senior Exhibition. The name of the exhibition references Malcolm Gladwell, who stated it takes 10,000 hours of practice to achieve mastery in a field. The work exhibited was a product of the senior's efforts to become proficient and skilled designers.Brandy Shigemoto and Kelly Cromack created the logo, fold-out mailer, and campus poster. All of which were printed themselves with a MZ1090 Risograph printer.
Production Lesson(s)
Unfortunately it's very difficult to perfect registration with a Risograph, but eventually you start to embrace the aesthetic. The prime challenge we had was preventing the smudging of the posters which were sent in the mail.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 7, 2015
Filed Under
Direct Mail
Risograph
Tagged with
folded poster
french paper pop tone
university
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
ARCMTL + LA SERRES - Objets flottants Arts vivants Edition
“An Evening onboard the HMS Victory” Invitation
Risolve Studio 2017 Swatch Book
Marina Cardoso Business Cards
Illustrated Science Zine