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BROWSE
Devona Identity and Stationery
Production Method
Laser-Cut
Offset
Design
Hinterland
Creative Director: Scott Buschkuhl
Designers: Regina Puno, Abby Chen
Printing
Meridian Printing
New York design studio Hinterland’s binary code influenced custom typeface and identity system for interactive agency Devona takes dynamic design off the screen and puts in the hands of potential clients.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
100lb Cover, 70lb text
Number of Colors
2
Varnishes
Matte Aqueous Coating
Binding
–
Typography
Devona Display, Custom
DIN Medium
Project Description
Identity and stationery system for Devona, an interactive agency that provides strategy, design, development, deployment, management and reporting for products and brands in a digital space. The products they make are interactive, not because they're websites, mobile apps, banners or social media campaigns, but because they deliver experiences based on the users' input.The challenge was to create an identity that conveyed the responsive exchange of information. Starting with computer languages associated with interactive development we dug even deeper, landing on binary code. Zeros and ones became the creative foundation for the bespoke typeface created for Devona. Laser cut business cards take a static experience to a new level by presenting an identity the recipient must "interact" with.
Production Lesson(s)
Over 3 weeks we worked closely with our print partner, testing multiple paper stocks in a variety of weights to see what kind of burn would appear on the backside of the business card.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 20, 2015
Filed Under
Identity Materials
Laser-Cut
Offset
Stationery
Tagged with
aqueous coating
custom type
DIN
laser cut
matte varnish
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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