ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
West Michigan Center for Arts + Technology Invitation
Production Method
Offset
Design
Plenty
Gwen O'Brien, Designer and Creative Director
Jessica Meade, Designer
Printing
Custom Printers
Grand Rapids-based studio Plenty donates their time each year to designing the invitation for WMCAT’s biggest fundraiser. This year’s invite utilizes pink and fuchsia papers in combination with black and PMS Silver to create a dramatic and engaging experience without breaking the budget.
Client
West Michigan Center for Arts + Technology
Quantity Produced
3,000
Production Cost
$2,400
Production Time
10 Days
Dimensions (Width × Height × Depth)
8.25 × 5.25 in.
Page Count
10, plus envelope
Paper Stock
Astrobrights Fireball Fuchsia 65 C
Astrobrights Plasma Pink 65 C
Neenah Environment Raw Concrete 70 (envelope)
Number of Colors
2 (Black plus Silver)
Varnishes
–
Binding
Folded
Typography
Verlag
Project Description
For West Michigan Center for Arts + Technology's (WMCAT) biggest fundraiser, every year Plenty donates our time designing the collateral for this event. To keep costs low, we focused on printing black plus one PMS (silver) and let the paper be the pop of color. We used the elements of the logo for the visuals and used them in abstract ways throughout the invitation. The result is playful, dramatic, and engaging.Production Lesson(s)
The invitation was initially designed with only one insert, however, the client wanted to add more information and sponsor details (and logos!). We decided to add a second insert, which wasn't ideal, but it kept the information clean and organized.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 5, 2015
Filed Under
Invitations
Offset
Tagged with
astrobrights
education
fuchsia
fundraiser
neenah
Pink
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
Related entries
2017 Brand New Conference Program
Severe(d): A Creepy Poetry Collection by Holly Riordan
Um Caminho para Santiago CD Package and Diary
BOYCO Classpack® Book
Antes de Perder la Esperanza Book