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BROWSE
Noodlebox Packaging
Production Method
Offset
Design
One Twenty Three West
Creative Directors: Rob Sweetman, Jeff Harrison, Bryan Collins
Illustration: Chairman Ting
Printing
Fold-Pak, a RockTenn Company
Using a continuous noodle to illustrate an elaborate scene on their packaging, Canada-based Southeast Asian noodle bar Noodlebox reminds us we’re all deliciously connected.
Dimensions (Width × Height × Depth)
5 × 5 × 6.5 in.
Page Count
–
Paper Stock
–
Number of Colors
2
Varnishes
–
Binding
–
Typography
–
Project Description
NoodleBox is a company that believes that their actions as a company can have a healthy, positive effect on their customer’s lives and on the world. So for their rebrand, we started with the idea that all things are connected, in their case, by a noodle.The rebrand started by commissioning a large illustration which uses a continuous noodle to create a scene that combines Southeast Asian themes with the Pacific Northwest. For their new takeaway box, this Illustration along with their new wordmark was printed on a craft paper box.
Production Lesson(s)
Always ask the printer for drawdowns on the substrate. This will ensure that the colour will be accurate and will look great on the paper.
Post Author
Jessica Mullen
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 16, 2015
Filed Under
Offset
Packaging
Tagged with
box
food
food packaging
offset
packaging
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
products we sell
Flaunt: Designing effective, compelling and memorable portfolios of creative work.
Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.
Prints / A variety of posters, the majority from our AIforGA series.
Other / Various one-off products.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.
also
Favorite Things we've Made / In our capacity as graphic designers.
Projects we've Concluded / Long- and short-lived efforts.
UCllc News / Updates on what's going at the corporate level of UnderConsideration.
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