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BROWSE
Leap For Survival Event Collateral
Production Method
Offset
Design
Another Colour
Creative Director: Steve Scott
Graphic Designer: Lauren Finks
Printing
Burwood Press
Spot clear varnish serves the dual purpose of representing the delicate membrane of an egg while strengthening a potentially fragile paper lattice in Another Colour’s invitation and program for Taronga Foundation’s Corroboree Frog themed charity dinner.
Dimensions (Width × Height × Depth)
–
Page Count
–
Paper Stock
352gsm
148gsm
Number of Colors
2 (invitation); 4 (program)
Varnishes
Clear spot varnish
Binding
Glue Strips
Typography
Glue Strips
Project Description
With fewer than 120 Corroboree Frogs left in the wild, Taronga Zoo required an inspiring concept for their charity Taronga Dinner. To give invitees a sense of hope of rejuvenating the Frog's population, an invitation was made to visually reference its breeding and lifecycle.A series of holes were cut in to recycled black card, representing tiny frogs eggs. Each hole had black gloss along the rim to represent the egg's membrane. The invitation worked in a series of layers: upon opening, the eggs appeared to hatch into tadpoles. We used the distinct pattern of the Corroboree Frog as the colour scheme for both invitation and booking form, and the egg cluster motif was also used on the program cover and throughout the event.
The event succeeded in raising over $200,000 on the night which went towards a breeding and conservation program that now includes a permanent station at the zoo where guests can watch eggs hatching.
Production Lesson(s)
There was no room for error with this elaborate print specification. The project required a lot of liaising with the printers. The invitation sleeve had over 60 holes in it, and without budget for laser cutting, we chose to use 5 drills sizes to create the egg cluster, rather than die cutting which could have resulted in excessive tearing and remnants. Adding a layer of spot varnish around each hole in the cluster represented a delicate egg membrane, but also added strength to the delicate paper lattice.
Post Author
Kelly Cree
Writer for UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 16, 2015
Filed Under
Invitations
Offset
Program
Tagged with
clear varnish
Spot Varnish
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About UnderConsideration
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
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products we sell
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